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If you are looking to have a long and successful career on the internet, marketing and advertising is absolutely essential. Without effective marketing, people have no way of knowing you even exist. And with no traffic coming to your site, you have no business whatsoever. While there are several routes you can take to promote your business and build it up, article writing is one of the top free methods you can pursue.

It does not matter whether you have your own business or have an affiliate marketing opportunity, the goal is to reel in visitors that you can convert to customers. Article writing can benefit your business in a number of different ways.

First off, it gives you the chance to display your expertise on a particular niche. After writing an article, you want to submit it to as many article directories as possible. From there, you would be surprised at how many people search article directories for ideas and information. As people scroll through and read your articles, they can see how knowledgeable you are within your niche.

From there, people can easily find their way to your web site via the resource box at the end of the article. The resource box is where you can write a couple of sentences on you, your business or whatever else you want. After that, you can include a link to your web site or specific page for people to follow.

Another way your affiliate marketing opportunity or business can benefit from article writing is to promote a specific product. If you have a new product you are launching or have a product that is lacking in sales, you can write up an article that describes the features of the product and how people can benefit from it. Then, submit the article to as many directories as possible and watch as the product begins to sell out the door.

Perhaps the biggest benefit with article writing, though, is the ability to connect with your target market. Unlike what you have probably heard, not all traffic is good traffic. To make it easier on yourself, you want to promote to people who are already interested in what you have to offer. When submitting your articles to article directories, you will find that there are specific categories and sub-categories to place your article in. This allows you to put your articles and web site link in front of people who are looking for what you have to offer.

There is a plethora of marketing and advertising methods you can apply to your marketing scheme online. One of the top methods to look into is article writing, which presents you and your business with a number of benefits.

The Language of Love By Lavinia Plonka "Every breath you take, every move you make, every smile you fake, I’ll be watching you," sang Sting back in the ‘80’s. Except it’s not quite true. We’re not really watching. We don’t pay attention to the little signals from others, and even more significantly, from own selves that belie our intentions, sabotage our desires and thwart our dreams.

Your body language is instant messaging all the time: both to you and to others. We think we don’t read each other, but deep inside we know when someone is flirting, or angry, or closed minded, even if our conscious mind denies the information. More importantly, your own body language is constantly feeding back to you. For example, your face is a swiftly changing landscape of expressions that your nervous system constantly interprets. Each smile, frown or raised eyebrow sends a signal that releases hormones from oxytocin (the cuddle hormone) to adrenaline racing through you, producing various emotional states.

It has been shown that changing your own body language can change not only how others feel about you, it can change the way you feel about yourself. Whether you are in a long term relationship or are still looking for the "right one", this can be an invaluable tool.

The Breath

Your breath tells others, as well as your own body whether you are trapped, need to defend yourself, are in love and much more. Each emotion has a breath pattern as well as a posture and facial expression. The fastest way to tune into your emotional life, as well as to change it, is to tune into your breathing pattern. Don is a young hi-tech entrepreneur: a super brainy guy who spends a lot of time at his computer. He came to see me because people kept telling him he made them nervous. The most prominent aspect of Don’s demeanor was his breath. He took short, rapid shallow breaths, followed by a periodic long gasp, very reminiscent of the breath of someone in terror! He had no idea he was doing that and no one had been able to recognize this habit. There is a phenomenon called "entrainment" often observed in piano stores. If you hit the "C" of a piano, all the other pianos in the store will vibrate in the key of C. Two cells beating at a different speed, in different petri dishes, will eventually begin to beat together. Being around Don, people felt stressed and uncomfortable without knowing exactly why – they were "entraining" with his breath pattern. Take a moment, notice your breath. Sense the air coming into your nostrils, feel the air as it travels over your upper lip, into your nostrils and down your throat. Pay attention to your ribs move as the air goes in and out. Notice I don’t ask you to change anything. By paying attention to yourself, your body’s intelligence will self correct without your imposing a pattern.

Holding Patterns We are so accustomed to our tensions, we don’t even notice them until they cause pain. Hunched shoulders, clenching abdomen, even the muscles around your sternum (breastbone) participate in a habitual posture that can tell others "I’m insecure," "I’m inaccessible," "I’m angry" and turn them away from you. One way to begin to re-discover a relaxed neutrality is to identify and then exaggerate your holding patterns. That’s right, don’t try to make them go away, intensify them – in the privacy of your own home of course. For example, if you have tense shoulders, hunch them more, hold them like that for 30 seconds then let go. This awareness of your pattern will help you each time you are about to enter a challenging moment, like calling someone for a date, or asking for a a greater commitment.

Buddha Smile We are told all the time that we should smile, that smiling changes everything, that it takes more muscles to frown than smile. Yet we are also told that people can read a fake smile. When you smile, your posture, your breath, and even your internal functioning are affected. Here’s a tip from The Feldenkrais Method®. Instead of forcing a smile, imagine that the corners of your mouth are moving outward toward your ears. Pay attention to your breath as you picture your lips parting slightly. Don’t do it, just picture it. Without effort, your face will change, perhaps just enough to catch the eye of that special someone.

Do you know how to turn site visitors into paying customers most effectively? The goal of every internet business out there is to get as many people as possible who visit their site to ultimately buy something from them, but the truth is most websites have horrible conversion rates and could use some help with website conversion rate optimization.

Some sites have problems with design that cause people to visit but not buy. These problems can often be solved with the help of a custom web site designer or by setting up a landing page for your product that makes it easy for shoppers to find exactly what they're looking for.

In other cases the problem runs deeper than one of organization, and a full-scale web site conversion rate optimization plan is needed to convert more visitors into buyers. In this case it may be that you need a change of mindset or emphasis in the way you write about your business, to be more forceful in asking for the sale or encouraging people to move down what's known as the conversion funnel, closer and closer to actually making a purchase.

You usually can't rely on your website alone to make sales for you. It's a combination of having a great design that moves people through the process and having persuasive copy that gets them to take the next step -- whether that next step is buying a product or simply signing up for your newsletter.

Most people don't buy the first time they visit a website, so it's essential to get people who are interested in your products to provide their e-mail addresses so that you can stay in contact with them and one day hopefully persuade them to buy. The timing has to be right. You need to target the buying words as well as the product or service terms. When people are ready to buy, they usually enter adjectives such as "lowest price" or "free shipping" in addition to the product they want to purchase.

Conversion rate optimization is a somewhat tricky process that should involve a lot of testing of different headlines, offers, graphics, maybe even website designs, in order to determine what combination of elements is most successful for you.

Most entrepreneurs lack the time or experience necessary to really effectively optimize their websites, but there are plenty of strategic internet marketing services companies and marketing consulting services out there that can help you with the testing and tweaking your site requires to pull in the best response.

The website that will provide the best conversion rate is one that combines looking good and a great structure, along with killer content that customers really want. Working with both pieces is the key to conversion rate optimization.